Spot churn risk early — long before it shows up in your numbers
See which accounts are cooling off, understand what changed, and act before the relationship slips.
Stay ahead of churn with live behavioural signals, not lagging indicators.
Why churn prediction matters
Churn rarely happens suddenly. Engagement drops, activation stagnates, key users stop logging in — but most teams only notice after the renewal is lost. Churn prevention starts with knowing who is drifting and why. Accoil gives you a real-time view of risk using product behaviour, not gut feel or outdated reports. You see the early signals long before customers say they're unhappy.
- See early signals before customers complain
- Understand who is drifting and why
- Act on behaviour, not lagging indicators
Key capabilities
Risk segments
Create dynamic segments for cooling accounts, stalled trials, inactive users, and more.
Account-level risk scoring
Measure churn risk using a 0–100 engagement score that reflects real product usage.
Behaviour-based alerts
Trigger actions when engagement drops, champions disappear, or usage patterns shift.
Context on what changed
Get a clear view of the behaviours contributing to risk.
How it works
Track engagement drops
Scores update continuously as users adopt (or stop adopting) your product.
Monitor segment changes
See when accounts move from healthy → cooling → cold → high risk.
Highlight behavioural shifts
Spot changes in usage patterns, key user activity, or feature adoption.
Stay ahead of churn with live behavioural signals.
Integrations & actions
Connect churn signals to your existing tools — so every team can act on risk before it's too late.
CRM sync
Send risk signals to Salesforce or HubSpot for workflow automation.
CSM alerts
Alert CSMs automatically when risk thresholds are crossed.
Signals Feed
Add risk indicators to the Signals Feed for team visibility.
Messaging sequences
Trigger email or messaging sequences for declining accounts.
What this unlocks
For customer success
- Prioritise the right accounts before renewal season
- Catch silent churn — accounts who haven't told you they're disengaged
- Build proactive outreach based on behavioural shifts
For sales & revenue
- Understand renewal risk early
- Focus expansion on stable or improving accounts
- Prevent surprises during QBRs or renewal discussions
For product teams
- See which features correlate with declining engagement
- Identify steps where users commonly stop progressing
For leadership
- A real-time health view of your entire customer base
- Predictable retention forecasting
- Early warning signals for product or onboarding issues
“Accoil gave us visibility into risk weeks earlier than our old tools. Our team finally feels ahead of churn, not behind it.”
See how Accoil works
Discover how churn prediction — and the rest of Accoil's features — can help your teams stay ahead of risk and retain more customers.
- Spot risk before customers leave
- Based on real product engagement
- Alert teams and trigger workflows automatically