Engagement scores that show real account health
A clear, consistent way to measure how customers use your product — across accounts and users.
Know who's thriving, who's drifting, and where to focus.
Why engagement scores matter
Most SaaS teams struggle to see real account health because raw events only show activity, not product value. Engagement scores translate real product usage into a single, reliable signal — making it clear which accounts are thriving, drifting, or need attention.
- A clear signal, not guesswork
- Instant visibility
- Aligned teams
- Built on your real behaviour data
Key capabilities
Account-level scoring
Understand the health of an entire account, not just individual users.
Weighted behaviours
Weight the features and behaviours that drive value instead of counting everything equally.
Trend tracking
See how engagement changes over weeks or months.
Score deltas
Monitor who's heating up, cooling off, or dropping quickly.
How it works
Track product usage
Accoil uses your existing event data from Segment, PostHog, Amplitude, Mixpanel, and other analytics tools.
Weight what matters
Define the behaviours that represent real value — and weight them so your engagement score reflects what actually matters.
Generate normalised scores
Every account and every user receives a 0–100 score that updates continuously based on real usage.
Scores aren't generic — they're built around what 'good' looks like for your product.
Integrations & actions
Engagement scores flow directly into the tools your teams already use, so context is always exactly where it's needed.
CRM sync
Send engagement scores and deltas into Salesforce or HubSpot to power workflows, renewals, and prioritisation.
Learn moreMessaging tools
Surface signals in Intercom or email tools to trigger behavioural communications.
Learn moreWhat this unlocks
For customer success
- Spot at-risk accounts early
- Prioritise outreach by health and trend
- Catch silent churn signals before renewal
For product teams
- Identify the features that drive long-term value
- Track behaviours across cohorts
- See where users drop off or stall
For sales & revenue
- Find high-potential expansion accounts
- Identify champions inside each customer
- Time conversations around momentum shifts
For leadership
- A clear, real-time view of account health
- Confidence in engagement and retention metrics
- More predictable renewals and forecasting
“Engagement scores finally gave us a clear signal of which accounts needed attention. Our team can prioritise instantly.”
See how Accoil works
Discover how engagement scores — and the rest of Accoil's insights — can help your teams understand customers and act with confidence.
- Use your existing analytics
- Built for B2B SaaS
- No event-counting
- No user-counting
- No credit card required