Find expansion opportunities hiding in your product data
Identify engaged accounts, active champions, and usage patterns that signal it's time to grow the relationship.
Spot high-potential accounts early and focus your efforts where expansion is most likely.
Why expansion insights matter
Expansion is the engine of SaaS growth — but most teams rely on gut feel, manual CRM fields, or infrequent check-ins to identify upgrades. Product usage holds the real signals: who's getting value, who's outgrowing their plan, and which users are driving adoption. Accoil gives you a clear, behaviour-based view of expansion potential so you can prioritise the right accounts and take action at the right time.
- See who's getting value and outgrowing their plan
- Identify users driving adoption
- Prioritise accounts with real expansion potential
Key capabilities
Expansion readiness scoring
Use engagement levels, trends, and usage patterns to determine which accounts are primed for growth.
Champion discovery
Identify active, influential users within an account.
Dynamic expansion segments
Build lists of warm accounts, strong champions, or high-growth usage patterns.
Opportunity alerts
Get notified when accounts hit expansion thresholds or show meaningful spikes.
How it works
Track engagement across accounts and users
High engagement often indicates accounts that are ready to grow.
Identify champions and power users
See who uses the product heavily — and who has influence.
Highlight accounts with room to grow
Spot accounts that are hitting limits, rising in activity, or showing strong usage trends.
Expansion signals are behaviour-based, not guesswork.
Integrations & actions
Connect expansion signals to your sales and success tools — so the right teams can act at the right time.
CRM sync
Send expansion-ready lists to Salesforce or HubSpot.
Outreach triggers
Trigger outreach sequences for warm expansion accounts.
Signals Feed
Add expansion signals to the Signals Feed for team visibility.
Combined insights
Combine expansion readiness with engagement scores for precise prioritisation.
What this unlocks
For sales teams
- Prioritise accounts already showing product momentum
- Time outreach around value signals, not cold intuition
- Find internal champions who can drive the expansion discussion
For product teams
- Understand the behaviours associated with high-value accounts
- See which features drive stickiness and expansion
For customer success
- Proactively identify healthy accounts ready for more
- Combine expansion readiness with account goals
- See usage patterns that might justify upsell conversations
For leadership
- More predictable revenue forecasting
- Behaviour-driven growth models
- A clearer picture of which product areas fuel expansion
“Our expansion process went from reactive to perfectly timed. Accoil shows us exactly which customers are ready — and why.”
See how Accoil works
Discover how expansion insights — and the rest of Accoil's features — can help your teams find and act on growth opportunities.
- Identify accounts ready to expand
- Discover champions and power users
- Get alerted on expansion opportunities