HubSpot + Accoil
Bring your product engagement insights into HubSpot so Sales, CS, and Marketing always know which accounts are healthy, slipping, or ready to convert.
Why this integration matters
HubSpot shows who your contacts and companies are. Accoil shows how they're actually using your product.
For B2B SaaS teams, engagement data inside HubSpot removes guesswork and fuels confident decisions.
When you bring those two views together, your teams can:
- Spot Product Qualified Leads based on real usage
- Catch churn risk earlier
- Trigger targeted outreach from accurate engagement segments
- Align Sales and CS around a single view of account health
For B2B SaaS teams, engagement data inside HubSpot removes guesswork and fuels confident decisions.
What you can do with this integration
See engagement inside HubSpot
An Accoil panel displays key usage patterns and account health on contact and company records.
Sync segments into HubSpot properties
User and account segments become native HubSpot fields, ready for lists, reports, and workflows.
Trigger automation from product usage
Build workflows that respond to activation, health changes, or high-intent usage.
Help reps prioritise the right accounts
Sales sees which accounts are ready for outreach — and which need attention.
How it works
Accoil syncs user and company segments into HubSpot as properties.
A dedicated Accoil panel appears on your HubSpot records, showing engagement scores and recent usage.
HubSpot's workflows and reporting tools can then use this data to drive personalised automation and prioritisation.
Who this is for
This integration is ideal for B2B SaaS companies that:
- Use HubSpot as their primary CRM
- Track product usage via Accoil (direct, Segment, PostHog, Amplitude, Mixpanel)
- Want Sales and CS to act on real engagement signals
- Need a full-funnel view of activation, health, and expansion
Why Accoil is different
Built for B2B SaaS account workflows
Engagement is calculated for users and accounts, not just individuals.
Clear 0-100 scoring
Teams don't have to interpret event noise — scores are ready to use.
Operationally ready
Segments and scores slot straight into HubSpot workflows.
No complex mapping inside HubSpot
Accoil handles the heavy lifting so teams get clean, actionable data.
Ready to get started?
Connect HubSpot to Accoil and start seeing engagement insights where your team already works.