Segment + Accoil
Push Accoil engagement data into Segment so every tool in your stack can use product usage insights to drive better decisions.
Why this integration matters
Segment is your data routing layer. Accoil calculates the engagement metrics. Together, they put product usage insights everywhere your teams need them.
Instead of manually syncing data to every tool, connect Accoil to Segment and let it handle distribution. Your CRM, email platform, support tool, and BI system all get the same accurate, up-to-date engagement data.
By sending Accoil data to Segment, your teams can:
- Use engagement scores and segments in any tool connected to Segment
- Avoid building and maintaining individual integrations
- Keep product usage insights consistent across your entire stack
- Power marketing campaigns, sales workflows, and CS automation with real behaviour data
What you can do with this integration
Sync engagement data downstream
Push user and account traits -- like engagement scores, activation status, and segment membership -- into Segment.
Activate data in connected tools
Use Accoil metrics in your CRM, marketing automation, support platform, or analytics tool without extra setup.
Control what gets synced
Choose which workspaces and attributes to send, so you only share what's relevant.
Keep data fresh and consistent
Accoil regularly updates Segment with the latest engagement metrics, ensuring every tool stays in sync.
How it works
You set up an HTTP API source in Segment and provide Accoil with the write key. Accoil then sends user and account traits to Segment using standard identify and group calls.
From there, Segment routes that data to any connected destination -- like HubSpot, Salesforce, Intercom, or your data warehouse.
You control which workspaces to sync and whether to send all attributes or just key segments, making it flexible for different use cases.
Who this is for
This integration is ideal for B2B SaaS companies that:
- Already use Segment as their customer data platform
- Want engagement data available across multiple tools
- Prefer a centralised approach to data distribution
- Need consistent product usage insights in CRM, marketing, and support systems
Why Accoil is different
Built for B2B SaaS account workflows
Engagement is calculated for users and accounts, not just individuals.
Clear 0-100 scoring
Teams don't have to interpret event noise — scores are ready to use.
Operationally ready
Segments and scores sync seamlessly into Segment destinations.
No complex mapping
Accoil handles the heavy lifting so teams get clean, actionable data.
Ready to get started?
Connect Segment to Accoil and start seeing engagement insights where your team already works.