Revenue Signals Sprint

Two weeks to revenue signals you can act on

Turn real product usage data into clear customer health, risk, and expansion signals — with messages and workflows ready to ship.

Sales, Success, and Marketing know who to contact, why, and what to say, inside the tools they already use.

Reserve your sprint

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The Revenue Signals Sprint

A focused two-week sprint to define and build revenue signals and plays that impact key metrics like retention, conversion, and expansion.

You already have product data — it's just not helping Sales or CS. Analytics tools bury you in dashboards. CS platforms need clean signals to work. Neither gives you revenue visibility out-of-the-box.

Accoil gives you the signals, scores, and plays inside your CRM and comms tools in 14 days. We know what good looks like in B2B SaaS because we've helped dozens of teams build these systems before. This isn't a vague strategy doc. It's a live, working system your teams can use immediately.

What you get in two weeks

Account and user-level revenue signals

Based on your customers' real product usage — including recency, frequency, and weighted feature adoption (not vibes or NPS).

3–5 ready-to-run plays

Tool-ready workflows for your current stack. Trial rescue, adoption nudges, risk recovery, and expansion plays — with draft copy.

Tracking schema your engineers can run with

Clean event definitions so engineering knows what to send and why. Ready for Segment, Rudderstack, or API.

Messaging templates and enablement material

Your team can tweak and deploy campaigns in a day.

(Optional) 12 months of Accoil's Growth Plan included

Track up to 500 key accounts. Accoil makes it easy to manage and evolve your signals, but it's optional. You can run these models anywhere.

Why Accoil?

Stop guessing. Start knowing.

Your product data already holds the answers. Accoil turns it into signals your team can act on.

Without Accoil

Product data buried in dashboards nobody checks
Manual spreadsheets to identify at-risk accounts
CS and Sales guessing who needs attention
Weeks to build basic health scores internally

With the Sprint

Clear revenue signals visible in your CRM
Ready-to-run plays for churn, expansion, and activation
Teams know exactly who to contact and why
Live, working system in just 14 days

Workflow

How the Sprint Works

Quick fit check

Tell us about your product, challenges, and tech stack. If we're not a fit, we'll tell you up front.

Kickoff

Define goals, customer segments, lifecycle stages, and model options.

Model design

Event schema, activation and adoption thresholds, suggested weighting model, core revenue signals.

Plays, templates, and tools setup

Guidance on wiring up fields, alerts, and customer segments inside HubSpot, Salesforce, Slack, Intercom — or your tool of choice.

Review & Handoff

You get the playbook, templates, workflow outlines, and 90 minutes of async message copy feedback. If you're using Accoil, we'll guide you on wiring everything up internally.

Typical Lift

3–4 hours from RevOps or CS.
Up to 4 hours from engineering (depending on tracking setup).
No rip-and-replace required — everything runs inside your existing stack.

Votazz actually increased its revenue substantially over that period.

Peter Muldoon, Founder

Sprint Pricing

Pricing scales with company size to match complexity and scope.

Early

< $1M ARR

$7,500

Growth

$1M–$5M ARR

$10,000

Scale Up

$5M–$15M ARR

$15,000

Mature

$15M+ ARR

$20,000

All tiers include

Two-week sprint

3–5 plays

Tracking schema

Playbook (Confluence)

Enablement workshop

30-day async support

Optional 12 months of Accoil's Growth Plan (500 key accounts)

Fast ROI

If your ACV is $7.5k+, saving one account pays for the sprint. Expansion & conversion plays increase the return.

Book a call with a founder

Use Accoil or Don't

Want to self-serve?

You don't need Accoil to run these plays. Whether you use a spreadsheet or your existing CS/CRM tools, you still get the scoring model, plays, and tracking plan.

Want us to host it?

Accoil runs these models with zero engineering overhead. Push signals to CRM, Slack, and CS platforms. Most teams find it easier with Accoil — but it's optional.

Teams often try building signals internally. Some smash it. Others come back ~5 months later. We support both paths.

Who you work with

You'll work directly with Kate Caldecott and Peter Preston, supported by Accoil's product and engineering team. Their recent work helped a SaaS founder double revenue and exit successfully. You get real expertise, not junior consultants.

Kate Caldecott

Co-founder

Peter Preston