Atlassian Marketplace + Accoil
Combine license data from the Atlassian Marketplace with product usage to understand your customers better and target the right accounts.
Why this integration matters
License data alone tells you who your customers are. Product usage tells you how they're engaging. Together, they unlock powerful segmentation.
For Atlassian Marketplace vendors, combining license information with product usage creates a complete picture of your customer base — from trial conversions to enterprise renewals.
- Segment customers by license tier, subscription type, and usage patterns
- Identify trial accounts and track engagement to improve conversion
- Monitor annual renewals and ensure proactive engagement
- Target high-value accounts for upsells and expansion
This integration gives Marketplace vendors the clarity they need to prioritize accounts, reduce churn, and drive growth.
What you can do with this integration
Segment by license tier and type
Create customer segments based on subscription type, tier, and license details to target enterprise or high-value customers.
Track trial accounts
Easily identify trial accounts and monitor their product engagement to optimize conversion rates.
Monitor upcoming renewals
Identify important annual accounts renewing in the next 90 days and ensure proactive customer engagement.
Prioritize high-value accounts
Combine license value with usage data to prioritize accounts for retention, upsells, or expansion efforts.
How it works
Accoil connects to the Atlassian Marketplace API to retrieve and sync license information for your customers.
License details are synced as account traits (group traits) in Accoil, including subscription type, tier, renewal dates, and more.
When sending product usage event data to Accoil, use the same Cloud ID (instance ID) as the group ID. This ensures license data and usage data are correctly matched for each customer.
License information is updated daily, ensuring you always have current customer data.
Who this is for
This integration is ideal for Atlassian Marketplace vendors who:
- Sell apps via the Atlassian Marketplace
- Want to combine license data with product usage insights
- Need better segmentation for trials, renewals, and enterprise accounts
- Track product usage via Accoil (direct tracking, Segment, PostHog, Amplitude, etc.)
Why Accoil is different
Built for Marketplace vendors
Designed specifically for vendors who need to combine licensing with usage data.
Automatic daily sync
License information is retrieved and updated daily without manual intervention.
Seamless data matching
Uses Cloud ID to automatically link license data with product usage for each customer instance.
Ready-to-use segments
License traits are immediately available for segmentation, scoring, and automation.
Ready to get started?
Connect Atlassian Marketplace to Accoil and start combining license data with product usage insights.