Beamer + Accoil
Bring Accoil's engagement, activation and segmentation data into Beamer so you can personalise messaging and workflows based on real product usage.
Why this integration matters
Your messaging platform knows who your users are. Accoil knows how they interact with your product.
When you connect the two, you can target users and accounts based on meaningful product signals — not guesswork, timing rules, or manual tagging.
This helps teams:
- Trigger campaigns based on activation and engagement changes
- Personalise messaging using account-level health
- React to churn signals earlier
- Align lifecycle automation with how customers actually use the product
If your product usage data lives in Accoil, this integration makes it instantly actionable inside Beamer.
What you can do with this integration
Use product engagement in your campaigns
Send messages based on engagement scores, activation state, or drops in usage.
Target users and accounts by Accoil segments
Segments (e.g., "Power users", "At-risk accounts", "Newly activated users") sync into Beamer as properties.
Build automations from real behaviour
Create workflows that trigger when a user becomes activated, when an account enters a churn-risk segment, or when engagement jumps.
Use account-level metrics for better targeting
Access the account's engagement, activation status and segment membership to deliver more relevant communication.
How it works
Accoil sends structured user and account metrics into Segment.
Segment then forwards those properties to Beamer, where they appear as standard attributes you can use in workflows, campaigns, segmentation, personalisation rules, and analytics.
You get clean, ready-to-use fields — no event mapping, no complex transformations required.
Who this is for
This integration is ideal for B2B SaaS teams that:
- Run lifecycle automation, onboarding or nurture flows
- Use Beamer as their messaging or engagement platform
- Track product usage in Accoil
- Want to move from time-based sequences to behaviour-driven ones
- Need engagement insights inside marketing or CS automation tools
Why Accoil is different
Simple, interpretable metrics
Engagement and activation are represented as clean properties — no messy event logic.
Account-level insights
Most messaging tools think in terms of users; Accoil brings account-level context into the mix.
Ready-made segments
Teams get actionable slices of users and accounts, not raw data dumps.
Designed for B2B SaaS
Everything is built around accounts, journeys and revenue signals — not B2C event analytics.
Ready to get started?
Connect Beamer to Accoil via Segment and start seeing engagement insights where your team already works.