RudderStack + Accoil
Stream customer data from RudderStack into Accoil and turn your CDP events into actionable engagement insights.
Why this integration matters
RudderStack is your Customer Data Platform. Accoil is your customer engagement analytics layer.
If you're already routing behavioral data through RudderStack, connecting Accoil is as simple as adding it as a destination. Your existing event streams become the foundation for engagement scoring, activation tracking, and account health monitoring. No duplicate tracking. No code changes. Just route your RudderStack data to Accoil and start generating actionable insights.
When you connect RudderStack to Accoil, your teams can:
- Leverage your existing RudderStack data pipeline
- No duplicate event tracking required
- Get engagement scores and account health metrics automatically
- Build targeted customer segments based on real product usage
For teams using RudderStack as their CDP, Accoil is the natural next step for customer engagement analytics.
What you can do with this integration
Reuse your RudderStack data pipeline
Accoil becomes a destination in your RudderStack setup — no duplicate tracking needed.
Generate engagement scores automatically
Get 0-100 engagement scores for every user and account, derived from product usage.
Track activation and feature adoption
Monitor user activation, feature rollout success, and account growth.
Sync insights to your tools
Push engagement segments and health scores to HubSpot, Intercom, Slack, and more.
How it works
In RudderStack, navigate to Destinations and add "Accoil Analytics" as a new destination.
Connect it to your RudderStack source, then paste in your Accoil API key from Settings > General in your Accoil dashboard.
RudderStack immediately starts forwarding tracked events to Accoil via a secure endpoint.
Accoil processes these events to calculate engagement scores, activation status, and account health. These insights are then available in Accoil and can be synced to CRM, messaging, and support tools.
Who this is for
This integration is ideal for B2B SaaS companies that:
- Use RudderStack as their Customer Data Platform
- Want to add engagement scoring without rebuilding their data pipeline
- Need account-level insights alongside user-level analytics
- Want to operationalise product usage data in Sales and CS workflows
Why Accoil is different
Built for B2B SaaS account workflows
Engagement is calculated for users and accounts, not just individuals.
Clear 0-100 scoring
Teams don't have to interpret event noise — scores are ready to use.
No duplicate tracking
Use your existing RudderStack pipeline — no additional instrumentation required.
Operationally ready
Sync insights to HubSpot, Intercom, Slack, and other tools your teams already use.
Ready to get started?
Connect RudderStack to Accoil and start turning your CDP data into actionable engagement insights.